Media
“A positive image and coverage of Blue Lagoon in the media and on social networks around the world is crucial.”
Blue Lagoon strives to give a good welcome to media representatives all year round. Due to travel restrictions, there were fewer such visits in 2021, however, just as in the previous year. Special emphasis was therefore placed on directly and indirectly reaching different markets through social media with good results.
Nevertheless, in 2021, some 223 newspaper articles covering Blue Lagoon appeared in various reputable media around the world . Of these, 33 articles were about the unique circular economy of the Blue Lagoon, which reflects the great and growing interest in the social importance of the company, and provides an incentive for continued good work – for the benefit of people and the environment and well-being. There is also obvious and heightened interest in the company’s skin products, since 38 articles covered the unique properties of the skincare products, in particular the new BL + line.
“Blue Lagoon (about a 50-minute drive from the capital) is otherworldly in appearance—black lava rock punctuated with milky blue waters, and steam billowing like clouds. But the visual appeal is only part of the experience. A soak in the 100-degree waters (which come from the output of a nearby geothermal plant) is a spa-like experience all on its own, with silica mud masks and mineral salts ensuring your skin will look and feel better than it did when you got there.”
Conde Nast Traveler, April 2021
“The Blue Lagoon’s otherworldly setting – think ancient lava fields, rugged volcanic outcrops and ethereal waters – is best soaked up from the site’s mystical, mineral-rich geothermal pools, which are made even more magical if you’re lucky enough to experience them under the Northern Lights.”
PORTER, July 2021
Blue Lagoon’s policy regarding social media is clear and is primarily aimed at maintaining the image of the company’s brands, at the same time as looking at different markets and needs. Blue Lagoon maintains several channels on the following social networks:
Icelandverse
Blue Lagoon participated in a video advertisement on Facebook with Promote Iceland in which “the Icelandverse” was introduced as Iceland’s answer to “the Metaverse” created by Mark Zuckerberg, the founder of Facebook. The video was a big hit and no other marketing campaign in Iceland has garnered as much attention from international markets. Mark Zuckerberg himself responded positively and said he was looking forward to coming to visit the Icelandverse!
Riot Games
Riot Games held its world e-sports League of Legends championship in Iceland last year. This was a major event, since e-sports attract millions of spectators who closely follow this event from around the globe. The final round of the competition took place at the Blue Lagoon restaurant, Lava.